Hi there!
I spent three years in customer support at PayPal and Accenture in Dublin, where I learned that product failures usually aren’t user errors — they’re design errors. As Voice of Customer Champion at PayPal, I translated user frustration into design solutions presented directly to leadership. That experience taught me something most junior designers miss: how real people interact with digital products under pressure.
Now I design to prevent those frustrations. I’ve built a portfolio of end-to-end UX projects grounded in research, and I integrate AI into my design process to accelerate research synthesis and iterate faster on solutions.
I’ve lived and worked in Italy, Ireland, Spain, and Switzerland — an international path that shaped how I approach people, products, and problems. Currently based in Lugano, open to remote roles and on-site opportunities in Switzerland and Northern Italy.
When I’m not designing, I paint, travel, and work on handcrafted projects — a creative practice that quietly informs everything I design.
Where my inspiration comes from
