Hi!

I’m Serena

I’m a UX Designer with a background in Customer Support, where I learned to solve user pain points through intuitive design. This experience taught me how to reduce friction and improve digital products by focusing on real user needs.

I’ve collaborated with international teams in large tech companies and I’m passionate about making technology accessible to people of all backgrounds.

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.

  • Sustainable Online Grocery: A Cross-Platform UX Project

    Sustainable Online Grocery: A Cross-Platform UX Project

  • UX Writing: Forms and Feedback in a Yoga App

    UX Writing: Forms and Feedback in a Yoga App

  • PayPal Document Uploading Page UI Redesign

    PayPal Document Uploading Page UI Redesign

  • Designing Pet Me Home – A Platform Connecting People and Pets

    Designing Pet Me Home – A Platform Connecting People and Pets

  • Resumy – UX Design for an AI-Powered Resume Builder

    Resumy – UX Design for an AI-Powered Resume Builder

  • Designing a User-Centered Coffee Ordering App

    Designing a User-Centered Coffee Ordering App

Contact me.

Reach out to get the conversation started about your digital design needs.