Hi!
I’m Serena
UX Designer
I’m a UX Designer with a background in Customer Support, where I learned to solve user pain points through intuitive design. This experience taught me how to reduce friction and improve digital products by focusing on real user needs.
I’ve collaborated with international teams in large tech companies and I’m passionate about making technology accessible to people of all backgrounds.

Good design, when itβs done well, becomes invisible. Itβs only when itβs done poorly that we notice it.
β Jared Spool
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Sustainable Online Grocery: A Cross-Platform UX Project
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UX Writing: Forms and Feedback in a Yoga App
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PayPal Document Uploading Page UI Redesign
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Designing Pet Me Home β A Platform Connecting People and Pets
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Resumy β UX Design for an AI-Powered Resume Builder
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Designing a User-Centered Coffee Ordering App
Contact me.
Reach out to get the conversation started about your digital design needs.