Hi!

I’m Serena

I’m a UX Designer with a background in Customer Support, where I learned to solve user pain points through intuitive design. This experience taught me how to reduce friction and improve digital products by focusing on real user needs.

I’ve collaborated with international teams in large tech companies and I’m passionate about making technology accessible to people of all backgrounds.

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.

  • Writing for User Interaction: Forms and System Feedback for a Yoga App

    Writing for User Interaction: Forms and System Feedback for a Yoga App

  • PayPal Document Uploading Page UI Redesign

    PayPal Document Uploading Page UI Redesign

  • Pet Me Home

    Pet Me Home

  • Resumy

    Resumy

  • The Coffee Shop

    The Coffee Shop

Contact me.

Reach out to get the conversation started about your digital design needs.